When we think of companies giving back, usually our mind goes to large corporations. A google search for ‘most charitable organizations’ will easily reveal a list of Fortune 500 companies, from Wal-Mart to Pfizer, all giving back in some capacity.
However, the actions of charity have their impact at the local level. Even with a large, nationwide organization such as the Salvation Army, their actions are carried out through local branches. Local charity also involves local businesses – when we think of local business giving back, it’s usually in the form of something such as sponsoring a youth sports team or writing a check to the food bank.
However – there are ways to be creative in giving back that allow your company to have a more direct impact than just cutting a check. They allow you to give back in a very direct, meaningful way; in a way that shows off your expertise and makes customers as well as employees proud to be working with you. ,br>
Today, we’ll take a quick look at creative ways to give back that allow your business to stand out.
An Example of Creative Giving
This landed in the author’s LinkedIn feed – who has no connection to Midwest Elevator Company of St. Louis in any way, shape, or form. Not in the elevator industry in any way, but this post was shared enough to reach out of it’s initial network and land in the feed of someone unrelated to the company.
Why does this act stand out?
Direct Impact: Midwest Elevator Company created this based on one child’s interest in elevator buttons – they have impacted him in a way no other organization has the ability to do, in a way that a monetary donation can not.
Shows Expertise: Being able to build something of this nature with spare parts truly shows this company’s knowledge of elevators and allows them to display their quality of work.
Social Reach: Again, this post landed on someone in Chicago at a software company who’s not tied to Midwest Elevator in any way. While we don’t have exact statistics, that’s quite the impressive reach. This charitable action’s reach by being shared through networks could easily be equal to hundreds of dollars spent on social media advertising. Do you think a simple post saying “Midwest Elevator donated $1,000 to St. Louis Children’s Hospital” would have had the same reach?
Social Proof and Pride: As we see, Brent is proud to be working for Midwest Elevator. These actions show you genuinely care about the community and make employees and customers alike want to work with you.
As for social proof, whenever we hire a service company, we’re going to look at reviews – look for proof of work and attitude. Who do you think is going to pay more attention to detail when servicing your elevator – this company who’s gone out of their way to help someone in a unique way, or a company that simply cut a check and called it a day?
Creating Giving in Your Business
When it comes to your business, there are ways that you can give back in a manner which showcases your knowledge, builds authority, and creates a direct impact on the lives of people in your community. Some examples would include:
Pest Control: Pest Control would provide a great opportunity to teach a class at a local school and get kids interested in animal science. This could lead to a scholarship as well for those interested in learning more about insects and animals.
Pool Companies: Pool companies could go the route of participating in water cleanup activities in their community - all water is important, not just the water in your pool!
Handyman Companies: Handyman companies would be well suited to leading a class for young adults on making repairs around the home - a skill they may not learn otherwise, and a skill that will help them save money in adulthood or even inspire them to pursue a career in home repair.
The possibilities when it comes to giving back are endless - use your creativity, invest your time, and utilize your skills to give back in a way that means more than just writing a check (and will help your marketing efforts as well).
Is your service company making the most of it’s charitable activities? Learn how creative ways of giving back allow your company to have a more direct impact on those in need and provide additional exposure for your business.