Limitations without the Cloud
The majority of proprietary software tools used by franchise companies are
server-based, requiring the program to be installed to an on-site server that franchisees connect their devices to. When many proprietary systems were developed over a decade ago,
cloud based software was not yet viable at a widespread level - and there wasn’t a strong need for it, since device mobility was limited and smartphones were yet to become mainstream.
Again -
times have changed.
Server-based software comes with a number of limitations that hinder a franchise network’s success, particularly in today’s market that demands mobility.
Cloud-based software has taken over in popularity because it provides numerous advantages over a server-based system:
1.
Integration Capability: Proprietary systems lack the ability to integrate with other programs easily. At ServiceBridge, we employ an
open API that makes it possible for franchisors to connect our system with the other third party applications they rely on. We also offer native integration with
QuickBooks Online, helping franchisors simplify and organize their accounting records.
2.
Data Security: Proprietary software often overlooks security during development, and seldom implements new security functions on a regular basis. ServiceBridge uses
Amazon Web Services for cloud deployment, which provides a
host of security features including data encryption, automatic threat assessment and multiple network firewalls. Cloud-based services also provide
physical security of data - meaning that a
natural disaster or other event will not impact your business data.
3.
Working Remotely: Server-based systems require a device connected to a server’s network or port in order to function. Cloud-based systems are not tied to one device -
they can be accessed from anywhere, and easily deployed to new devices as needed. With ServiceBridge, franchise users have the ability to access their account from almost any device, anywhere. In addition, many cloud based programs including ServiceBridge
work offline, unlike server-based systems that require a connection to run.
4.
Fast Deployment: Another advantage of a cloud-based franchise platform is
fast deployment. New users can be created in seconds, and adding a new franchisee takes
hours, not days or weeks. This creates a fast initial rollout, and makes it simple to scale for emerging franchisors.