Over 1.2 trillion pictures are taken each year. Think about how many photos you take on an average week – powerful smartphones with pro-quality cameras and social media has made it easier then ever to share photos of just about anything. From parents sharing photos of their kids with loved ones, to influencers sharing photos of their dinner at the latest trendy spot – photos are ever prevalent in today’s society.
Unfortunately, when it comes to the field service industry, photos are far too often overlooked. When you think of a work order, usually what comes to mind are forms – lists of parts and labor hours, inspection forms, customer information, etc. And it used to be that photos really couldn’t be part of the process – by the time you got it printed, the job would be long done.
Photos and other media can be an incredibly powerful tool for your business when integrated into your workflow – empowering your technicians, administrators, customers, and even you as a business owner with critical information and context around the work you do.
Today’s customers have no shortage of choices and information when it comes to picking someone to work on their property. Today’s customers source multiple quotes, read reviews, and expect a seamless customer experience. Delivering quality work isn’t enough – today’s service teams need to be transparent with their customers, and make life easy for homeowners and businesses that they serve.
Photos are a powerful tool for interacting with your customers, from estimate to invoice:
By enabling transparency throughout this process and creating informed customers, service contractors can avoid disputes and generate more positive feedback for their business.
While most service technicians deliver quality work, almost every service business owner has dealt with a bad employee before – it happens in every business. Unfortunately for service companies, one bad technician can lead to multiple disputes and bad reviews which bog down the entire company.
In addition to improving customer satisfaction, job photos can be a great form of employee accountability. Time-stamped photos from the field ensure that your employees are working on what they are supposed to be. These, combined with device GPS tracking, provides a high level of accountability for employees – allowing business owners to reward their employees who are performing great work as well as fixing any problems with those that do not.
Accountability is also a two-way street between businesses and customers – there are some customers out there who don’t deal in good faith. Job photos give your team protection from these bad customers, allowing them to show the work with a time-stamped photos, helping defend the reputation of you and your business.
It’s an age-old saying, but “a picture is worth 1,000 words” is just as true today as it’s ever been. While work orders provide lists of labor, parts, services and more – pictures provide an additional layer of context that gives your office staff a clearer view into each estimate and work order. Pictures can give your office insight into the condition of parts, where the job work was done, and ensuring the work was done correctly.
While job photos are the most common way to add context to a work order or estimate – they are far from the only tool available for the job. While ServiceBridge customers take thousands of photos each day, they also utilize some other tools to share information and provide insight, including:
Pictures have the power to provide your business with clarity – but unfortunately, it’s an oft-underutilized method for businesses. Many times, service businesses don’t go far enough with photos – maybe only a simple photo of the completed job.
While you don’t have to photograph every moment on each job, a few photos or a video at each stage can provide a helpful context and provide additional transparency for your team and customers. ServiceBridge includes unlimited cloud storage, so our customers can include as many photos as they need with each job.
And your phone isn’t the only device you can use for adding job photos – we’ve had clients use snake cameras to inspect inside of pipes and small openings, drones for landscaping and construction photography, and more.
Are you telling your customers the full story? With job photos, videos and other media – you can create a detailed story for each and every customer, leaving them delighted.
That camera on your mobile device can be used for more then just selfies. Job photos (and videos) provide a powerful tool for your service business, creating transparency, providing context to your team, and building trust with your customers.